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Successful supermarket promotions: a mini guide for brands

Successful supermarket promotions: a mini guide for brands

Successful supermarket promotions: a mini guide for brands
Margot Bonhomme
November 11, 2023 - 7 min reading

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Omnicanal : stratégies marketing et retail à l’heure du digital

Omnicanal : stratégies marketing et retail à l’heure du digital

Alexis Lecomte
Alexis Lecomte
11 mars 2025 - 6 min de lecture
Retailtainment : définition, tendances et évolution

Retailtainment : définition, tendances et évolution

Arthur d'Achon
Arthur d'Achon
18 Février 2025 - 7 min de lecture
Web to store : définitions, techniques et bénéfices

Web to store : définitions, techniques et bénéfices

Corentin Malissin
Corentin Malissin
11 Février 2025 - 7 min de lecture
Le marketing sensoriel : définition, méthode et exemples

Le marketing sensoriel : définition, méthode et exemples

Margot Bonhomme
Margot Bonhomme
4 Février 2025 - 7 min de lecture
Les différents types de merchandising

Les différents types de merchandising

Alexis Lecomte
Alexis Lecomte
28 Janvier 2025 - 10 min de lecture
Introduction au marketing pharmaceutique

Introduction au marketing pharmaceutique

Margot Bonhomme
Margot Bonhomme
21 Janvier 2025 - 5 min de lecture
La méthode CROC : théorie et pratique pour réussir vos appels

La méthode CROC : théorie et pratique pour réussir vos appels

Arthur d'Achon
Arthur d'Achon
14 Janvier 2025 - 5 min de lecture
Merchandising pharmaceutique : comment booster vos ventes

Merchandising pharmaceutique : comment booster vos ventes

Corentin Malissin
Corentin Malissin
17 Décembre 2024 - 8 min de lecture
Parapharmacy brand: organizing your distribution channel

Parapharmacy brand: organizing your distribution channel

Margot Bonhomme
Margot Bonhomme
December 10, 2024 - 8 min reading
How can you use commercial feedback to adapt your social media content?

How can you use commercial feedback to adapt your social media content?

Margot Bonhomme
Margot Bonhomme
November 27, 2024 - 10 min reading
Trade marketing pharmaceutique : définitions et techniques payantes

Trade marketing pharmaceutique : définitions et techniques payantes

Margot Bonhomme
Margot Bonhomme
7 Janvier 2025 - 6 min de lecture
Parapharmacy: a sector between growth and transformation

Parapharmacy: a sector between growth and transformation

Alexis Lecomte
Alexis Lecomte
December 3, 2024 - 15 min reading
Pharmacy and parapharmacy: the differences you need to know for your brand

Pharmacy and parapharmacy: the differences you need to know for your brand

Margot Bonhomme
Margot Bonhomme
November 26, 2024 - 5 min reading
BtoB phoning: 20 techniques to outperform your targets

BtoB phoning: 20 techniques to outperform your targets

Erwan Levacher
Erwan Levacher
November 5, 2024, 10 min reading
QQOQCCP method: improve your sales and marketing processes

QQOQCCP method: improve your sales and marketing processes

Margot Bonhomme
Margot Bonhomme
October 12, 2024, 7 min reading
PoS marketing: boost your POS results

PoS marketing: boost your POS results

Artur d'Achon
Artur d'Achon
November 19, 2024 - 4 min reading
Shopper marketing: the keys to boosting your sales

Shopper marketing: the keys to boosting your sales

Margot Bonhomme
Margot Bonhomme
October 29, 2024 - 4 min reading
CRM specifications: complete method and best practices

CRM specifications: complete method and best practices

Corentin Malissin
Corentin Malissin
October 22, 2024 - 7 min reading
Discover the FMCG sector

Discover the FMCG sector

Margot Bonhomme
Margot Bonhomme
October 15, 2024, 6 min reading
Shelf space: boosting your brand's in-store visibility

Shelf space: boosting your brand's in-store visibility

Alexis Lecomte
Alexis Lecomte
October 7, 2024 - 5 min reading
Mis à jour le 29 janvier 2025
Retail execution: definitions and keys to success

Retail execution: definitions and keys to success

Margot Bonhomme
Margot Bonhomme
October 1, 2024 - 4 min reading
CRM database: a guide to understanding it all

CRM database: a guide to understanding it all

Arthur d'Achon
Arthur d'Achon
September 25, 2024 - 10 min reading
BtoB telephone prospecting: the keys to successful deployment

BtoB telephone prospecting: the keys to successful deployment

Margot Bonhomme
Margot Bonhomme
September 20, 2024 - 8 min reading
French CRM: everything you need to know

French CRM: everything you need to know

Corentin Malissin
Corentin Malissin
September 16, 2024 - 5 min reading
BATNA: the fallback solution for successful negotiations

BATNA: the fallback solution for successful negotiations

Margot Bonhomme
Margot Bonhomme
September 11, 2024 - 6 minutes reading
On-trade & off-trade distribution: definitions

On-trade & off-trade distribution: definitions

Alexis Lecomte
Alexis Lecomte
September 4, 2024 - 6 minutes reading
Brand ambassadors: the challenges in the on-trade

Brand ambassadors: the challenges in the on-trade

Margot Bonhomme
Margot Bonhomme
August 28, 2024 - 5 min reading
Selling in the on-trade: 8 techniques your brand needs to master

Selling in the on-trade: 8 techniques your brand needs to master

Arthur d'Achon
Arthur d'Achon
August 21, 2024, 5 min reading
ERP and CRM: what's the difference?

ERP and CRM: what's the difference?

Margot Bonhomme
Margot Bonhomme
August 14, 2024 - 5 min reading
Is the DISC method really a good sales tool?

Is the DISC method really a good sales tool?

Corentin Malissin
Corentin Malissin
August 9, 2024 - 4 min reading
SaaS CRM: making the right choice

SaaS CRM: making the right choice

Margot Bonhomme
Margot Bonhomme
August 5, 2024 - 6 min reading
CHR: presentation of the sector and its challenges for brands

CHR: presentation of the sector and its challenges for brands

Alexis Lecomte
Alexis Lecomte
July 18, 2024 - 15 min reading
Discover out-of-home catering

Discover out-of-home catering

Margot Bonhomme
Margot Bonhomme
July 11, 2024 - 8 min reading
Implementing your new CRM successfully

Implementing your new CRM successfully

Arthur d'Achon
Arthur d'Achon
July 4, 2024, 4 min reading
CRM manager: definition, missions and job description

CRM manager: definition, missions and job description

Margot Bonhomme
Margot Bonhomme
July 2, 2024 - 5 min reading
The qualities of a good area manager

The qualities of a good area manager

Margot Bonhomme
Margot Bonhomme
June 27, 2024 - 4 min reading
Choosing your CRM: integrations become a central criterion

Choosing your CRM: integrations become a central criterion

Corentin Malissin
Corentin Malissin
June 25, 2024 - 6 min reading
Simple sales dashboard: best practices

Simple sales dashboard: best practices

Margot Bonhomme
Margot Bonhomme
June 18, 2024 - 6 min reading
Equalization and mass margins: the financial strategies of supermarkets

Equalization and mass margins: the financial strategies of supermarkets

Alexis Lecomte
Alexis Lecomte
June 14, 2024 - 6 min reading
Sales reporting: methods and tips

Sales reporting: methods and tips

Margot Bonhomme
Margot Bonhomme
June 11, 2024 - 5 min reading
Mobile CRM: the main driver for sales software adoption

Mobile CRM: the main driver for sales software adoption

Arthur d'Achon
Arthur d'Achon
June 7, 2024 - 4 min reading
Distribution strategy for dummies: definitions and examples

Distribution strategy for dummies: definitions and examples

Margot Bonhomme
Margot Bonhomme
June 3, 2024 - 6 min reading
Marketing activation: the keys to engaging your customers and building loyalty

Marketing activation: the keys to engaging your customers and building loyalty

Corentin Malissin
Corentin Malissin
May 23, 2024 - 5 min reading
CRM project costs: 8 crucial points to master

CRM project costs: 8 crucial points to master

Margot Bonhomme
Margot Bonhomme
May 16, 2024 - 8 min reading
Business CRM: definition and selection criteria

Business CRM: definition and selection criteria

Alexis Lecomte
Alexis Lecomte
May 7, 2024 - 5 min reading
How to negotiate with retailers

How to negotiate with retailers

Margot Bonhomme
Margot Bonhomme
May 2, 2024 - 10 min reading
EGAlim III: impact on the retail sector

EGAlim III: impact on the retail sector

Corentin Malissin
Corentin Malissin
April 17, 2024 - 4 min reading
Brands in supermarkets: customer loyalty strategies

Brands in supermarkets: customer loyalty strategies

Margot Bonhomme
Margot Bonhomme
April 24, 2024 - 6 min reading
Commercial sectorization for your supermarket brand: 10 key techniques

Commercial sectorization for your supermarket brand: 10 key techniques

Arthur d'Achon
Arthur d'Achon
April 17, 2024 - 10 min reading
Sales index: improve your retail performance

Sales index: improve your retail performance

Margot Bonhomme
Margot Bonhomme
April 10, 2024 - 7 min reading
Shelf headers: 6 steps to convincing your distributors

Shelf headers: 6 steps to convincing your distributors

Alexis Lecomte
Alexis Lecomte
April 4, 2024 - 4 minutes reading
Assortment giganticness: definition and challenges

Assortment giganticness: definition and challenges

Margot Bonhomme
Margot Bonhomme
April 2, 2024 - 4 minutes reading
Understanding distributor panels

Understanding distributor panels

Margot Bonhomme
Margot Bonhomme
March 25, 2024 - 10 min reading
Segmenting your points of sale: a guide to retail brands

Segmenting your points of sale: a guide to retail brands

Arthur d'Achon
Arthur d'Achon
March 21, 2024 - 6 min reading
Motivate your area managers: 8 managerial techniques that work

Motivate your area managers: 8 managerial techniques that work

Margot Bonhomme
Margot Bonhomme
March 21, 2024 - 3 min reading
Sales front: definitions and challenges

Sales front: definitions and challenges

Alexis Lecomte
Alexis Lecomte
March 14, 2024 - 1 min reading
How to position yourself against private labels

How to position yourself against private labels

Margot Bonhomme
Margot Bonhomme
March 12, 2024 - 4 min reading
Mis à jour le 18 février 2025
Kakemono: is it still a good investment for your brand in supermarkets?

Kakemono: is it still a good investment for your brand in supermarkets?

Corentin Malissin
Corentin Malissin
March 7, 2024 - 4 min reading
How to anticipate and avoid delisting by your distributors

How to anticipate and avoid delisting by your distributors

Margot Bonhomme
Margot Bonhomme
March 5, 2024 - 4 min reading
5 key KPIs to excel in the retail sector

5 key KPIs to excel in the retail sector

Margot Bonhomme
Margot Bonhomme
26 février 2024 - 6 min de lecture
Mis à jour le 29 janvier 2025
Superstore layers in supermarkets: what is their strategic importance for brands?

Superstore layers in supermarkets: what is their strategic importance for brands?

Margot Bonhomme
Margot Bonhomme
January 29, 2024 - 4 min reading
Mis à jour le 13 février 2025
Sales agencies in supermarkets: how to increase your profitability

Sales agencies in supermarkets: how to increase your profitability

Margot Bonhomme
Margot Bonhomme
February 20, 2024 - 6 min reading
Shop in shop : les bonnes pratiques pour votre marque

Shop in shop : les bonnes pratiques pour votre marque

Artur d'Achon
Artur d'Achon
February 13, 2024 - 4 min reading
Substitute sales force in supermarkets: benefits and winning recipes for brands

Substitute sales force in supermarkets: benefits and winning recipes for brands

Alexis Lecomte
Alexis Lecomte
February 6, 2024 - 10 min reading
Known and unknown shrinkage: challenges for brands

Known and unknown shrinkage: challenges for brands

Margot Bonhomme
Margot Bonhomme
February 09, 2024 - 5 min reading
POS: how to differentiate your brand in supermarkets

POS: how to differentiate your brand in supermarkets

Margot Bonhomme
Margot Bonhomme
February 01, 2024 - 9 min reading
La checklist pour choisir son CRM/SFA en 2025

La checklist pour choisir son CRM/SFA en 2025

Margot Bonhomme
Margot Bonhomme
5 janvier 2024 - 6 min de lecture
Mis à jour le 16 janvier 2025
Accelerate the listing of your products following central agreements

Accelerate the listing of your products following central agreements

Margot Bonhomme
Margot Bonhomme
January 17, 2024 - 5 min reading
Price elasticity: how your brand can exploit it in supermarkets

Price elasticity: how your brand can exploit it in supermarkets

Arthur D'achon
Arthur D'achon
January 10, 2024 - 7 min reading
Marketing mix in supermarkets: a mini guide for brands

Marketing mix in supermarkets: a mini guide for brands

Corentin Malissin
Corentin Malissin
January 24, 2024 - 8 min reading
Back margin: legal and commercial issues for brands

Back margin: legal and commercial issues for brands

Margot Bonhomme
Margot Bonhomme
January 3, 2024 - 3 min reading
Pricing policy: challenges for brands present in supermarkets

Pricing policy: challenges for brands present in supermarkets

Alexis Lecomte
Alexis Lecomte
December 28, 2023 - 5 min reading
How can you improve the presence and visibility of your products in-store?

How can you improve the presence and visibility of your products in-store?

Margot Bonhomme
Margot Bonhomme
December 22, 2023 - 6 min reading
DNV business challenges and how to meet them

DNV business challenges and how to meet them

Margot Bonhomme
Margot Bonhomme
December 20, 2023 - 10 min reading
How to monitor sales performance in the retail sector?

How to monitor sales performance in the retail sector?

Margot Bonhomme
Margot Bonhomme
December 17, 2023 - 7 min reading
How to optimize product assortments in supermarkets?

How to optimize product assortments in supermarkets?

Margot Bonhomme
Margot Bonhomme
December 12, 2023 - 8 min reading
Price-volume effect: analyze your brand's sales trends in supermarkets

Price-volume effect: analyze your brand's sales trends in supermarkets

Corentin Malissin
Corentin Malissin
December 26, 2023
Mis à jour le 28 janvier 2025
Digital retention in supermarkets: calculation, analysis and challenges

Digital retention in supermarkets: calculation, analysis and challenges

Margot Bonhomme
Margot Bonhomme
December 13, 2023 - 6 min reading
Trade marketing: understanding and mastering techniques

Trade marketing: understanding and mastering techniques

Margot Bonhomme
Margot Bonhomme
December 19, 2023
Category management: master the basics in 5 minutes

Category management: master the basics in 5 minutes

Alexis Lecomte
Alexis Lecomte
December 15, 2023
Flagship products in supermarkets: challenges and strategies

Flagship products in supermarkets: challenges and strategies

Arthur d'Achon
Arthur d'Achon
December 11, 2023 - 6 min reading
Assortment strategy: how to define your brand's offer in supermarkets

Assortment strategy: how to define your brand's offer in supermarkets

Margot Bonhomme
Margot Bonhomme
December 7, 2023 - 13 min reading
Planogramme: how to boost your brand's impact in supermarkets

Planogramme: how to boost your brand's impact in supermarkets

Corentin Malissin
Corentin Malissin
December 5, 2023 - 6 min reading
How to help your sales force plan their sales rounds effectively

How to help your sales force plan their sales rounds effectively

Alexis Lecomte
Alexis Lecomte
November 23, 2023 - 9 min reading
Sales promotions in supermarkets: the keys to success for brands

Sales promotions in supermarkets: the keys to success for brands

Margot Bonhomme
Margot Bonhomme
November 21, 2023 - 7 min reading
Shelf space survey: 8 benefits for your brand

Shelf space survey: 8 benefits for your brand

Margot Bonhomme
Margot Bonhomme
November 14, 2023 - 7 min reading
Mis à jour le 30 janvier 2025
Digital distribution and value distribution: 5 minutes to understand everything

Digital distribution and value distribution: 5 minutes to understand everything

Alexis Lecomte
Alexis Lecomte
November 13, 2023 - 5 min reading
Exclusive, selective or intensive distribution: how to choose

Exclusive, selective or intensive distribution: how to choose

Arthur D'Achon
Arthur D'Achon
November 15, 2023 - 8 min reading
How to get your products listed in supermarkets

How to get your products listed in supermarkets

Margot Bonhomme
Margot Bonhomme
November 12, 2023 - 9 min reading
Successful supermarket promotions: a mini guide for brands

Successful supermarket promotions: a mini guide for brands

Margot Bonhomme
Margot Bonhomme
November 11, 2023 - 7 min reading
Supermarket checkouts: how your brand can obtain and analyze them

Supermarket checkouts: how your brand can obtain and analyze them

Arthur D'Achon
Arthur D'Achon
November 9, 2023 - 7 min reading
Dramatization: 7 techniques to sell more in supermarkets

Dramatization: 7 techniques to sell more in supermarkets

Margot Bonhomme
Margot Bonhomme
November 8, 2023 - 6 min reading
How to get your distributors to lower their margins

How to get your distributors to lower their margins

Alexis Lecomte
Alexis Lecomte
November 5, 2023 - 8 min reading
Facing: how to negotiate visibility for your products in supermarkets

Facing: how to negotiate visibility for your products in supermarkets

Margot Bonhomme
Margot Bonhomme
November 1, 2023 - 5 min reading
How to animate your distribution network

How to animate your distribution network

Arthur D'Achon
Arthur D'Achon
October 30, 2023 - 6 min reading
Catchment areas: challenges for distributed brands

Catchment areas: challenges for distributed brands

Margot Bonhomme
Margot Bonhomme
October 27, 2023 - 7 min reading
Sidely raises 1 million euros to democratize access to Terrain CRM

Sidely raises 1 million euros to democratize access to Terrain CRM

Margot Bonhomme
Margot Bonhomme
October 24, 2023 - 2 min reading
The challenges of multi-channel strategy for retail brands

The challenges of multi-channel strategy for retail brands

Margot Bonhomme
Margot Bonhomme
October 26, 2023
Everything you need to know about supermarket distribution

Everything you need to know about supermarket distribution

Alexis Lecomte
Alexis Lecomte
October 16, 2023 - 7 min reading
The complete guide to retail merchandising

The complete guide to retail merchandising

Alexis Lecomte
Alexis Lecomte
October 2, 2023 - 15 min reading
All
Retail
CHR and RHD
Pharmacy
Omnicanal : stratégies marketing et retail à l’heure du digital

Omnicanal : stratégies marketing et retail à l’heure du digital

Omnicanal : stratégies marketing et retail à l’heure du digital
Alexis Lecomte
11 mars 2025 - 6 min de lecture
Retailtainment : définition, tendances et évolution

Retailtainment : définition, tendances et évolution

Retailtainment : définition, tendances et évolution
Arthur d'Achon
18 Février 2025 - 7 min de lecture
Web to store : définitions, techniques et bénéfices

Web to store : définitions, techniques et bénéfices

Web to store : définitions, techniques et bénéfices
Corentin Malissin
11 Février 2025 - 7 min de lecture
Introduction au marketing pharmaceutique

Introduction au marketing pharmaceutique

Introduction au marketing pharmaceutique
Margot Bonhomme
21 Janvier 2025 - 5 min de lecture
Merchandising pharmaceutique : comment booster vos ventes

Merchandising pharmaceutique : comment booster vos ventes

Merchandising pharmaceutique : comment booster vos ventes
Corentin Malissin
17 Décembre 2024 - 8 min de lecture
Parapharmacy brand: organizing your distribution channel

Parapharmacy brand: organizing your distribution channel

Parapharmacy brand: organizing your distribution channel
Margot Bonhomme
December 10, 2024 - 8 min reading
Trade marketing pharmaceutique : définitions et techniques payantes

Trade marketing pharmaceutique : définitions et techniques payantes

Trade marketing pharmaceutique : définitions et techniques payantes
Margot Bonhomme
7 Janvier 2025 - 6 min de lecture
Parapharmacy: a sector between growth and transformation

Parapharmacy: a sector between growth and transformation

Parapharmacy: a sector between growth and transformation
Alexis Lecomte
December 3, 2024 - 15 min reading
Pharmacy and parapharmacy: the differences you need to know for your brand

Pharmacy and parapharmacy: the differences you need to know for your brand

Pharmacy and parapharmacy: the differences you need to know for your brand
Margot Bonhomme
November 26, 2024 - 5 min reading
Shopper marketing: the keys to boosting your sales

Shopper marketing: the keys to boosting your sales

Shopper marketing: the keys to boosting your sales
Margot Bonhomme
October 29, 2024 - 4 min reading
Discover the FMCG sector

Discover the FMCG sector

Discover the FMCG sector
Margot Bonhomme
October 15, 2024, 6 min reading
Shelf space: boosting your brand's in-store visibility

Shelf space: boosting your brand's in-store visibility

Shelf space: boosting your brand's in-store visibility
Alexis Lecomte
October 7, 2024 - 5 min reading
Mis à jour le 29 janvier 2025
On-trade & off-trade distribution: definitions

On-trade & off-trade distribution: definitions

On-trade & off-trade distribution: definitions
Alexis Lecomte
September 4, 2024 - 6 minutes reading
Brand ambassadors: the challenges in the on-trade

Brand ambassadors: the challenges in the on-trade

Brand ambassadors: the challenges in the on-trade
Margot Bonhomme
August 28, 2024 - 5 min reading
Selling in the on-trade: 8 techniques your brand needs to master

Selling in the on-trade: 8 techniques your brand needs to master

Selling in the on-trade: 8 techniques your brand needs to master
Arthur d'Achon
August 21, 2024, 5 min reading
CHR: presentation of the sector and its challenges for brands

CHR: presentation of the sector and its challenges for brands

CHR: presentation of the sector and its challenges for brands
Alexis Lecomte
July 18, 2024 - 15 min reading
Discover out-of-home catering

Discover out-of-home catering

Discover out-of-home catering
Margot Bonhomme
July 11, 2024 - 8 min reading
Equalization and mass margins: the financial strategies of supermarkets

Equalization and mass margins: the financial strategies of supermarkets

Equalization and mass margins: the financial strategies of supermarkets
Alexis Lecomte
June 14, 2024 - 6 min reading
Distribution strategy for dummies: definitions and examples

Distribution strategy for dummies: definitions and examples

Distribution strategy for dummies: definitions and examples
Margot Bonhomme
June 3, 2024 - 6 min reading
How to negotiate with retailers

How to negotiate with retailers

How to negotiate with retailers
Margot Bonhomme
May 2, 2024 - 10 min reading
EGAlim III: impact on the retail sector

EGAlim III: impact on the retail sector

EGAlim III: impact on the retail sector
Corentin Malissin
April 17, 2024 - 4 min reading
Brands in supermarkets: customer loyalty strategies

Brands in supermarkets: customer loyalty strategies

Brands in supermarkets: customer loyalty strategies
Margot Bonhomme
April 24, 2024 - 6 min reading
Assortment giganticness: definition and challenges

Assortment giganticness: definition and challenges

Assortment giganticness: definition and challenges
Margot Bonhomme
April 2, 2024 - 4 minutes reading
Understanding distributor panels

Understanding distributor panels

Understanding distributor panels
Margot Bonhomme
March 25, 2024 - 10 min reading
Sales front: definitions and challenges

Sales front: definitions and challenges

Sales front: definitions and challenges
Alexis Lecomte
March 14, 2024 - 1 min reading
How to position yourself against private labels

How to position yourself against private labels

How to position yourself against private labels
Margot Bonhomme
March 12, 2024 - 4 min reading
Mis à jour le 18 février 2025
Kakemono: is it still a good investment for your brand in supermarkets?

Kakemono: is it still a good investment for your brand in supermarkets?

Kakemono: is it still a good investment for your brand in supermarkets?
Corentin Malissin
March 7, 2024 - 4 min reading
How to anticipate and avoid delisting by your distributors

How to anticipate and avoid delisting by your distributors

How to anticipate and avoid delisting by your distributors
Margot Bonhomme
March 5, 2024 - 4 min reading
Superstore layers in supermarkets: what is their strategic importance for brands?

Superstore layers in supermarkets: what is their strategic importance for brands?

Superstore layers in supermarkets: what is their strategic importance for brands?
Margot Bonhomme
January 29, 2024 - 4 min reading
Mis à jour le 13 février 2025
Known and unknown shrinkage: challenges for brands

Known and unknown shrinkage: challenges for brands

Known and unknown shrinkage: challenges for brands
Margot Bonhomme
February 09, 2024 - 5 min reading
POS: how to differentiate your brand in supermarkets

POS: how to differentiate your brand in supermarkets

POS: how to differentiate your brand in supermarkets
Margot Bonhomme
February 01, 2024 - 9 min reading
Price elasticity: how your brand can exploit it in supermarkets

Price elasticity: how your brand can exploit it in supermarkets

Price elasticity: how your brand can exploit it in supermarkets
Arthur D'achon
January 10, 2024 - 7 min reading
Back margin: legal and commercial issues for brands

Back margin: legal and commercial issues for brands

Back margin: legal and commercial issues for brands
Margot Bonhomme
January 3, 2024 - 3 min reading
Pricing policy: challenges for brands present in supermarkets

Pricing policy: challenges for brands present in supermarkets

Pricing policy: challenges for brands present in supermarkets
Alexis Lecomte
December 28, 2023 - 5 min reading
How can you improve the presence and visibility of your products in-store?

How can you improve the presence and visibility of your products in-store?

How can you improve the presence and visibility of your products in-store?
Margot Bonhomme
December 22, 2023 - 6 min reading
How to optimize product assortments in supermarkets?

How to optimize product assortments in supermarkets?

How to optimize product assortments in supermarkets?
Margot Bonhomme
December 12, 2023 - 8 min reading
Price-volume effect: analyze your brand's sales trends in supermarkets

Price-volume effect: analyze your brand's sales trends in supermarkets

Price-volume effect: analyze your brand's sales trends in supermarkets
Corentin Malissin
December 26, 2023
Mis à jour le 28 janvier 2025
Digital retention in supermarkets: calculation, analysis and challenges

Digital retention in supermarkets: calculation, analysis and challenges

Digital retention in supermarkets: calculation, analysis and challenges
Margot Bonhomme
December 13, 2023 - 6 min reading
Flagship products in supermarkets: challenges and strategies

Flagship products in supermarkets: challenges and strategies

Flagship products in supermarkets: challenges and strategies
Arthur d'Achon
December 11, 2023 - 6 min reading
Sales promotions in supermarkets: the keys to success for brands

Sales promotions in supermarkets: the keys to success for brands

Sales promotions in supermarkets: the keys to success for brands
Margot Bonhomme
November 21, 2023 - 7 min reading
Exclusive, selective or intensive distribution: how to choose

Exclusive, selective or intensive distribution: how to choose

Exclusive, selective or intensive distribution: how to choose
Arthur D'Achon
November 15, 2023 - 8 min reading
How to get your products listed in supermarkets

How to get your products listed in supermarkets

How to get your products listed in supermarkets
Margot Bonhomme
November 12, 2023 - 9 min reading
Successful supermarket promotions: a mini guide for brands

Successful supermarket promotions: a mini guide for brands

Successful supermarket promotions: a mini guide for brands
Margot Bonhomme
November 11, 2023 - 7 min reading
Dramatization: 7 techniques to sell more in supermarkets

Dramatization: 7 techniques to sell more in supermarkets

Dramatization: 7 techniques to sell more in supermarkets
Margot Bonhomme
November 8, 2023 - 6 min reading
Facing: how to negotiate visibility for your products in supermarkets

Facing: how to negotiate visibility for your products in supermarkets

Facing: how to negotiate visibility for your products in supermarkets
Margot Bonhomme
November 1, 2023 - 5 min reading
The challenges of multi-channel strategy for retail brands

The challenges of multi-channel strategy for retail brands

The challenges of multi-channel strategy for retail brands
Margot Bonhomme
October 26, 2023
Everything you need to know about supermarket distribution

Everything you need to know about supermarket distribution

Everything you need to know about supermarket distribution
Alexis Lecomte
October 16, 2023 - 7 min reading
The complete guide to retail merchandising

The complete guide to retail merchandising

The complete guide to retail merchandising
Alexis Lecomte
October 2, 2023 - 15 min reading
The Beer Market

The Beer Market

The Beer Market
Corentin Malissin
June 27, 2022 - 10 min read
Mis à jour le 22 janvier 2025
The vodka market

The vodka market

The vodka market
Corentin Malissin
May 9, 2022 - 10 min reading
Updated October 21, 2024
A successful competitive analysis at the point of sale

A successful competitive analysis at the point of sale

A successful competitive analysis at the point of sale
Corentin Malissin
11 January 2022 - 6 min reading
Updated July 25, 2024
Beers, wines and spirits: boost your alcohol sales with our 360° vision

Beers, wines and spirits: boost your alcohol sales with our 360° vision

Beers, wines and spirits: boost your alcohol sales with our 360° vision
Arthur d'Achon
December 27, 2021 - 5 min reading
Updated May 30, 2024
Shopper marketing: the keys to boosting your sales

Shopper marketing: the keys to boosting your sales

Shopper marketing: the keys to boosting your sales
Margot Bonhomme
October 29, 2024 - 4 min reading
Discover the FMCG sector

Discover the FMCG sector

Discover the FMCG sector
Margot Bonhomme
October 15, 2024, 6 min reading
Shelf space: boosting your brand's in-store visibility

Shelf space: boosting your brand's in-store visibility

Shelf space: boosting your brand's in-store visibility
Alexis Lecomte
October 7, 2024 - 5 min reading
Mis à jour le 29 janvier 2025
Equalization and mass margins: the financial strategies of supermarkets

Equalization and mass margins: the financial strategies of supermarkets

Equalization and mass margins: the financial strategies of supermarkets
Alexis Lecomte
June 14, 2024 - 6 min reading
Distribution strategy for dummies: definitions and examples

Distribution strategy for dummies: definitions and examples

Distribution strategy for dummies: definitions and examples
Margot Bonhomme
June 3, 2024 - 6 min reading
How to negotiate with retailers

How to negotiate with retailers

How to negotiate with retailers
Margot Bonhomme
May 2, 2024 - 10 min reading
EGAlim III: impact on the retail sector

EGAlim III: impact on the retail sector

EGAlim III: impact on the retail sector
Corentin Malissin
April 17, 2024 - 4 min reading
Brands in supermarkets: customer loyalty strategies

Brands in supermarkets: customer loyalty strategies

Brands in supermarkets: customer loyalty strategies
Margot Bonhomme
April 24, 2024 - 6 min reading
Assortment giganticness: definition and challenges

Assortment giganticness: definition and challenges

Assortment giganticness: definition and challenges
Margot Bonhomme
April 2, 2024 - 4 minutes reading
Sales front: definitions and challenges

Sales front: definitions and challenges

Sales front: definitions and challenges
Alexis Lecomte
March 14, 2024 - 1 min reading
How to position yourself against private labels

How to position yourself against private labels

How to position yourself against private labels
Margot Bonhomme
March 12, 2024 - 4 min reading
Mis à jour le 18 février 2025
Kakemono: is it still a good investment for your brand in supermarkets?

Kakemono: is it still a good investment for your brand in supermarkets?

Kakemono: is it still a good investment for your brand in supermarkets?
Corentin Malissin
March 7, 2024 - 4 min reading
How to anticipate and avoid delisting by your distributors

How to anticipate and avoid delisting by your distributors

How to anticipate and avoid delisting by your distributors
Margot Bonhomme
March 5, 2024 - 4 min reading
Superstore layers in supermarkets: what is their strategic importance for brands?

Superstore layers in supermarkets: what is their strategic importance for brands?

Superstore layers in supermarkets: what is their strategic importance for brands?
Margot Bonhomme
January 29, 2024 - 4 min reading
Mis à jour le 13 février 2025
Known and unknown shrinkage: challenges for brands

Known and unknown shrinkage: challenges for brands

Known and unknown shrinkage: challenges for brands
Margot Bonhomme
February 09, 2024 - 5 min reading
POS: how to differentiate your brand in supermarkets

POS: how to differentiate your brand in supermarkets

POS: how to differentiate your brand in supermarkets
Margot Bonhomme
February 01, 2024 - 9 min reading
Price elasticity: how your brand can exploit it in supermarkets

Price elasticity: how your brand can exploit it in supermarkets

Price elasticity: how your brand can exploit it in supermarkets
Arthur D'achon
January 10, 2024 - 7 min reading
Back margin: legal and commercial issues for brands

Back margin: legal and commercial issues for brands

Back margin: legal and commercial issues for brands
Margot Bonhomme
January 3, 2024 - 3 min reading
Pricing policy: challenges for brands present in supermarkets

Pricing policy: challenges for brands present in supermarkets

Pricing policy: challenges for brands present in supermarkets
Alexis Lecomte
December 28, 2023 - 5 min reading
How can you improve the presence and visibility of your products in-store?

How can you improve the presence and visibility of your products in-store?

How can you improve the presence and visibility of your products in-store?
Margot Bonhomme
December 22, 2023 - 6 min reading
How to optimize product assortments in supermarkets?

How to optimize product assortments in supermarkets?

How to optimize product assortments in supermarkets?
Margot Bonhomme
December 12, 2023 - 8 min reading
Price-volume effect: analyze your brand's sales trends in supermarkets

Price-volume effect: analyze your brand's sales trends in supermarkets

Price-volume effect: analyze your brand's sales trends in supermarkets
Corentin Malissin
December 26, 2023
Mis à jour le 28 janvier 2025
Digital retention in supermarkets: calculation, analysis and challenges

Digital retention in supermarkets: calculation, analysis and challenges

Digital retention in supermarkets: calculation, analysis and challenges
Margot Bonhomme
December 13, 2023 - 6 min reading
Flagship products in supermarkets: challenges and strategies

Flagship products in supermarkets: challenges and strategies

Flagship products in supermarkets: challenges and strategies
Arthur d'Achon
December 11, 2023 - 6 min reading
Sales promotions in supermarkets: the keys to success for brands

Sales promotions in supermarkets: the keys to success for brands

Sales promotions in supermarkets: the keys to success for brands
Margot Bonhomme
November 21, 2023 - 7 min reading
How to get your products listed in supermarkets

How to get your products listed in supermarkets

How to get your products listed in supermarkets
Margot Bonhomme
November 12, 2023 - 9 min reading
Successful supermarket promotions: a mini guide for brands

Successful supermarket promotions: a mini guide for brands

Successful supermarket promotions: a mini guide for brands
Margot Bonhomme
November 11, 2023 - 7 min reading
Dramatization: 7 techniques to sell more in supermarkets

Dramatization: 7 techniques to sell more in supermarkets

Dramatization: 7 techniques to sell more in supermarkets
Margot Bonhomme
November 8, 2023 - 6 min reading
Facing: how to negotiate visibility for your products in supermarkets

Facing: how to negotiate visibility for your products in supermarkets

Facing: how to negotiate visibility for your products in supermarkets
Margot Bonhomme
November 1, 2023 - 5 min reading
The challenges of multi-channel strategy for retail brands

The challenges of multi-channel strategy for retail brands

The challenges of multi-channel strategy for retail brands
Margot Bonhomme
October 26, 2023
Everything you need to know about supermarket distribution

Everything you need to know about supermarket distribution

Everything you need to know about supermarket distribution
Alexis Lecomte
October 16, 2023 - 7 min reading
The complete guide to retail merchandising

The complete guide to retail merchandising

The complete guide to retail merchandising
Alexis Lecomte
October 2, 2023 - 15 min reading
The Beer Market

The Beer Market

The Beer Market
Corentin Malissin
June 27, 2022 - 10 min read
Mis à jour le 22 janvier 2025
The vodka market

The vodka market

The vodka market
Corentin Malissin
May 9, 2022 - 10 min reading
Updated October 21, 2024
A successful competitive analysis at the point of sale

A successful competitive analysis at the point of sale

A successful competitive analysis at the point of sale
Corentin Malissin
11 January 2022 - 6 min reading
Updated July 25, 2024
Beers, wines and spirits: boost your alcohol sales with our 360° vision

Beers, wines and spirits: boost your alcohol sales with our 360° vision

Beers, wines and spirits: boost your alcohol sales with our 360° vision
Arthur d'Achon
December 27, 2021 - 5 min reading
Updated May 30, 2024
On-trade & off-trade distribution: definitions

On-trade & off-trade distribution: definitions

On-trade & off-trade distribution: definitions
Alexis Lecomte
September 4, 2024 - 6 minutes reading
Brand ambassadors: the challenges in the on-trade

Brand ambassadors: the challenges in the on-trade

Brand ambassadors: the challenges in the on-trade
Margot Bonhomme
August 28, 2024 - 5 min reading
Selling in the on-trade: 8 techniques your brand needs to master

Selling in the on-trade: 8 techniques your brand needs to master

Selling in the on-trade: 8 techniques your brand needs to master
Arthur d'Achon
August 21, 2024, 5 min reading
CHR: presentation of the sector and its challenges for brands

CHR: presentation of the sector and its challenges for brands

CHR: presentation of the sector and its challenges for brands
Alexis Lecomte
July 18, 2024 - 15 min reading
Discover out-of-home catering

Discover out-of-home catering

Discover out-of-home catering
Margot Bonhomme
July 11, 2024 - 8 min reading
The Beer Market

The Beer Market

The Beer Market
Corentin Malissin
June 27, 2022 - 10 min read
Mis à jour le 22 janvier 2025
The vodka market

The vodka market

The vodka market
Corentin Malissin
May 9, 2022 - 10 min reading
Updated October 21, 2024
Beers, wines and spirits: boost your alcohol sales with our 360° vision

Beers, wines and spirits: boost your alcohol sales with our 360° vision

Beers, wines and spirits: boost your alcohol sales with our 360° vision
Arthur d'Achon
December 27, 2021 - 5 min reading
Updated May 30, 2024
Introduction au marketing pharmaceutique

Introduction au marketing pharmaceutique

Introduction au marketing pharmaceutique
Margot Bonhomme
21 Janvier 2025 - 5 min de lecture
Merchandising pharmaceutique : comment booster vos ventes

Merchandising pharmaceutique : comment booster vos ventes

Merchandising pharmaceutique : comment booster vos ventes
Corentin Malissin
17 Décembre 2024 - 8 min de lecture
Parapharmacy brand: organizing your distribution channel

Parapharmacy brand: organizing your distribution channel

Parapharmacy brand: organizing your distribution channel
Margot Bonhomme
December 10, 2024 - 8 min reading
Trade marketing pharmaceutique : définitions et techniques payantes

Trade marketing pharmaceutique : définitions et techniques payantes

Trade marketing pharmaceutique : définitions et techniques payantes
Margot Bonhomme
7 Janvier 2025 - 6 min de lecture
Parapharmacy: a sector between growth and transformation

Parapharmacy: a sector between growth and transformation

Parapharmacy: a sector between growth and transformation
Alexis Lecomte
December 3, 2024 - 15 min reading
Pharmacy and parapharmacy: the differences you need to know for your brand

Pharmacy and parapharmacy: the differences you need to know for your brand

Pharmacy and parapharmacy: the differences you need to know for your brand
Margot Bonhomme
November 26, 2024 - 5 min reading
All
Trade Marketing
Category Management
Marketing Mix
Omnicanal : stratégies marketing et retail à l’heure du digital
Omnicanal : stratégies marketing et retail à l’heure du digital
Omnicanal : stratégies marketing et retail à l’heure du digital
Alexis Lecomte
11 mars 2025 - 6 min de lecture
Retailtainment : définition, tendances et évolution
Retailtainment : définition, tendances et évolution
Retailtainment : définition, tendances et évolution
Arthur d'Achon
18 Février 2025 - 7 min de lecture
Les différents types de merchandising
Les différents types de merchandising
Les différents types de merchandising
Alexis Lecomte
28 Janvier 2025 - 10 min de lecture
How can you use commercial feedback to adapt your social media content?
How can you use commercial feedback to adapt your social media content?
How can you use commercial feedback to adapt your social media content?
Margot Bonhomme
November 27, 2024 - 10 min reading
Marketing activation: the keys to engaging your customers and building loyalty
Marketing activation: the keys to engaging your customers and building loyalty
Marketing activation: the keys to engaging your customers and building loyalty
Corentin Malissin
May 23, 2024 - 5 min reading
How to negotiate with retailers
How to negotiate with retailers
How to negotiate with retailers
Margot Bonhomme
May 2, 2024 - 10 min reading
Brands in supermarkets: customer loyalty strategies
Brands in supermarkets: customer loyalty strategies
Brands in supermarkets: customer loyalty strategies
Margot Bonhomme
April 24, 2024 - 6 min reading
Shelf headers: 6 steps to convincing your distributors
Shelf headers: 6 steps to convincing your distributors
Shelf headers: 6 steps to convincing your distributors
Alexis Lecomte
April 4, 2024 - 4 minutes reading
Assortment giganticness: definition and challenges
Assortment giganticness: definition and challenges
Assortment giganticness: definition and challenges
Margot Bonhomme
April 2, 2024 - 4 minutes reading
Understanding distributor panels
Understanding distributor panels
Understanding distributor panels
Margot Bonhomme
March 25, 2024 - 10 min reading
How to position yourself against private labels
How to position yourself against private labels
How to position yourself against private labels
Margot Bonhomme
March 12, 2024 - 4 min reading
Mis à jour le 18 février 2025
Kakemono: is it still a good investment for your brand in supermarkets?
Kakemono: is it still a good investment for your brand in supermarkets?
Kakemono: is it still a good investment for your brand in supermarkets?
Corentin Malissin
March 7, 2024 - 4 min reading
How to anticipate and avoid delisting by your distributors
How to anticipate and avoid delisting by your distributors
How to anticipate and avoid delisting by your distributors
Margot Bonhomme
March 5, 2024 - 4 min reading
Shop in shop : les bonnes pratiques pour votre marque
Shop in shop : les bonnes pratiques pour votre marque
Shop in shop : les bonnes pratiques pour votre marque
Artur d'Achon
February 13, 2024 - 4 min reading
Known and unknown shrinkage: challenges for brands
Known and unknown shrinkage: challenges for brands
Known and unknown shrinkage: challenges for brands
Margot Bonhomme
February 09, 2024 - 5 min reading
POS: how to differentiate your brand in supermarkets
POS: how to differentiate your brand in supermarkets
POS: how to differentiate your brand in supermarkets
Margot Bonhomme
February 01, 2024 - 9 min reading
Accelerate the listing of your products following central agreements
Accelerate the listing of your products following central agreements
Accelerate the listing of your products following central agreements
Margot Bonhomme
January 17, 2024 - 5 min reading
Price elasticity: how your brand can exploit it in supermarkets
Price elasticity: how your brand can exploit it in supermarkets
Price elasticity: how your brand can exploit it in supermarkets
Arthur D'achon
January 10, 2024 - 7 min reading
Marketing mix in supermarkets: a mini guide for brands
Marketing mix in supermarkets: a mini guide for brands
Marketing mix in supermarkets: a mini guide for brands
Corentin Malissin
January 24, 2024 - 8 min reading
Pricing policy: challenges for brands present in supermarkets
Pricing policy: challenges for brands present in supermarkets
Pricing policy: challenges for brands present in supermarkets
Alexis Lecomte
December 28, 2023 - 5 min reading
How can you improve the presence and visibility of your products in-store?
How can you improve the presence and visibility of your products in-store?
How can you improve the presence and visibility of your products in-store?
Margot Bonhomme
December 22, 2023 - 6 min reading
How to optimize product assortments in supermarkets?
How to optimize product assortments in supermarkets?
How to optimize product assortments in supermarkets?
Margot Bonhomme
December 12, 2023 - 8 min reading
Price-volume effect: analyze your brand's sales trends in supermarkets
Price-volume effect: analyze your brand's sales trends in supermarkets
Price-volume effect: analyze your brand's sales trends in supermarkets
Corentin Malissin
December 26, 2023
Mis à jour le 28 janvier 2025
Digital retention in supermarkets: calculation, analysis and challenges
Digital retention in supermarkets: calculation, analysis and challenges
Digital retention in supermarkets: calculation, analysis and challenges
Margot Bonhomme
December 13, 2023 - 6 min reading
Trade marketing: understanding and mastering techniques
Trade marketing: understanding and mastering techniques
Trade marketing: understanding and mastering techniques
Margot Bonhomme
December 19, 2023
Category management: master the basics in 5 minutes
Category management: master the basics in 5 minutes
Category management: master the basics in 5 minutes
Alexis Lecomte
December 15, 2023
Flagship products in supermarkets: challenges and strategies
Flagship products in supermarkets: challenges and strategies
Flagship products in supermarkets: challenges and strategies
Arthur d'Achon
December 11, 2023 - 6 min reading
Assortment strategy: how to define your brand's offer in supermarkets
Assortment strategy: how to define your brand's offer in supermarkets
Assortment strategy: how to define your brand's offer in supermarkets
Margot Bonhomme
December 7, 2023 - 13 min reading
Planogramme: how to boost your brand's impact in supermarkets
Planogramme: how to boost your brand's impact in supermarkets
Planogramme: how to boost your brand's impact in supermarkets
Corentin Malissin
December 5, 2023 - 6 min reading
Sales promotions in supermarkets: the keys to success for brands
Sales promotions in supermarkets: the keys to success for brands
Sales promotions in supermarkets: the keys to success for brands
Margot Bonhomme
November 21, 2023 - 7 min reading
Shelf space survey: 8 benefits for your brand
Shelf space survey: 8 benefits for your brand
Shelf space survey: 8 benefits for your brand
Margot Bonhomme
November 14, 2023 - 7 min reading
Mis à jour le 30 janvier 2025
Digital distribution and value distribution: 5 minutes to understand everything
Digital distribution and value distribution: 5 minutes to understand everything
Digital distribution and value distribution: 5 minutes to understand everything
Alexis Lecomte
November 13, 2023 - 5 min reading
Exclusive, selective or intensive distribution: how to choose
Exclusive, selective or intensive distribution: how to choose
Exclusive, selective or intensive distribution: how to choose
Arthur D'Achon
November 15, 2023 - 8 min reading
How to get your products listed in supermarkets
How to get your products listed in supermarkets
How to get your products listed in supermarkets
Margot Bonhomme
November 12, 2023 - 9 min reading
Successful supermarket promotions: a mini guide for brands
Successful supermarket promotions: a mini guide for brands
Successful supermarket promotions: a mini guide for brands
Margot Bonhomme
November 11, 2023 - 7 min reading
Supermarket checkouts: how your brand can obtain and analyze them
Supermarket checkouts: how your brand can obtain and analyze them
Supermarket checkouts: how your brand can obtain and analyze them
Arthur D'Achon
November 9, 2023 - 7 min reading
Dramatization: 7 techniques to sell more in supermarkets
Dramatization: 7 techniques to sell more in supermarkets
Dramatization: 7 techniques to sell more in supermarkets
Margot Bonhomme
November 8, 2023 - 6 min reading
How to get your distributors to lower their margins
How to get your distributors to lower their margins
How to get your distributors to lower their margins
Alexis Lecomte
November 5, 2023 - 8 min reading
Facing: how to negotiate visibility for your products in supermarkets
Facing: how to negotiate visibility for your products in supermarkets
Facing: how to negotiate visibility for your products in supermarkets
Margot Bonhomme
November 1, 2023 - 5 min reading
How to animate your distribution network
How to animate your distribution network
How to animate your distribution network
Arthur D'Achon
October 30, 2023 - 6 min reading
Catchment areas: challenges for distributed brands
Catchment areas: challenges for distributed brands
Catchment areas: challenges for distributed brands
Margot Bonhomme
October 27, 2023 - 7 min reading
The challenges of multi-channel strategy for retail brands
The challenges of multi-channel strategy for retail brands
The challenges of multi-channel strategy for retail brands
Margot Bonhomme
October 26, 2023
The complete guide to retail merchandising
The complete guide to retail merchandising
The complete guide to retail merchandising
Alexis Lecomte
October 2, 2023 - 15 min reading
Sales data to the rescue of field sales staff
Sales data to the rescue of field sales staff
Sales data to the rescue of field sales staff
Arthur d'Achon
December 8, 2021 - 5 min reading
Updated April 25, 2024
How to improve customer experience in 7 steps
How to improve customer experience in 7 steps
How to improve customer experience in 7 steps
Alexis Lecomte
June 16, 2020 - 4 min reading
Updated January 11, 2024
How to negotiate with retailers
How to negotiate with retailers
How to negotiate with retailers
Margot Bonhomme
May 2, 2024 - 10 min reading
How to anticipate and avoid delisting by your distributors
How to anticipate and avoid delisting by your distributors
How to anticipate and avoid delisting by your distributors
Margot Bonhomme
March 5, 2024 - 4 min reading
Shop in shop : les bonnes pratiques pour votre marque
Shop in shop : les bonnes pratiques pour votre marque
Shop in shop : les bonnes pratiques pour votre marque
Artur d'Achon
February 13, 2024 - 4 min reading
Known and unknown shrinkage: challenges for brands
Known and unknown shrinkage: challenges for brands
Known and unknown shrinkage: challenges for brands
Margot Bonhomme
February 09, 2024 - 5 min reading
POS: how to differentiate your brand in supermarkets
POS: how to differentiate your brand in supermarkets
POS: how to differentiate your brand in supermarkets
Margot Bonhomme
February 01, 2024 - 9 min reading
Accelerate the listing of your products following central agreements
Accelerate the listing of your products following central agreements
Accelerate the listing of your products following central agreements
Margot Bonhomme
January 17, 2024 - 5 min reading
How can you improve the presence and visibility of your products in-store?
How can you improve the presence and visibility of your products in-store?
How can you improve the presence and visibility of your products in-store?
Margot Bonhomme
December 22, 2023 - 6 min reading
How to optimize product assortments in supermarkets?
How to optimize product assortments in supermarkets?
How to optimize product assortments in supermarkets?
Margot Bonhomme
December 12, 2023 - 8 min reading
Price-volume effect: analyze your brand's sales trends in supermarkets
Price-volume effect: analyze your brand's sales trends in supermarkets
Price-volume effect: analyze your brand's sales trends in supermarkets
Corentin Malissin
December 26, 2023
Mis à jour le 28 janvier 2025
Digital retention in supermarkets: calculation, analysis and challenges
Digital retention in supermarkets: calculation, analysis and challenges
Digital retention in supermarkets: calculation, analysis and challenges
Margot Bonhomme
December 13, 2023 - 6 min reading
Trade marketing: understanding and mastering techniques
Trade marketing: understanding and mastering techniques
Trade marketing: understanding and mastering techniques
Margot Bonhomme
December 19, 2023
Planogramme: how to boost your brand's impact in supermarkets
Planogramme: how to boost your brand's impact in supermarkets
Planogramme: how to boost your brand's impact in supermarkets
Corentin Malissin
December 5, 2023 - 6 min reading
Sales promotions in supermarkets: the keys to success for brands
Sales promotions in supermarkets: the keys to success for brands
Sales promotions in supermarkets: the keys to success for brands
Margot Bonhomme
November 21, 2023 - 7 min reading
Shelf space survey: 8 benefits for your brand
Shelf space survey: 8 benefits for your brand
Shelf space survey: 8 benefits for your brand
Margot Bonhomme
November 14, 2023 - 7 min reading
Mis à jour le 30 janvier 2025
How to get your products listed in supermarkets
How to get your products listed in supermarkets
How to get your products listed in supermarkets
Margot Bonhomme
November 12, 2023 - 9 min reading
Successful supermarket promotions: a mini guide for brands
Successful supermarket promotions: a mini guide for brands
Successful supermarket promotions: a mini guide for brands
Margot Bonhomme
November 11, 2023 - 7 min reading
Supermarket checkouts: how your brand can obtain and analyze them
Supermarket checkouts: how your brand can obtain and analyze them
Supermarket checkouts: how your brand can obtain and analyze them
Arthur D'Achon
November 9, 2023 - 7 min reading
Dramatization: 7 techniques to sell more in supermarkets
Dramatization: 7 techniques to sell more in supermarkets
Dramatization: 7 techniques to sell more in supermarkets
Margot Bonhomme
November 8, 2023 - 6 min reading
How to get your distributors to lower their margins
How to get your distributors to lower their margins
How to get your distributors to lower their margins
Alexis Lecomte
November 5, 2023 - 8 min reading
Facing: how to negotiate visibility for your products in supermarkets
Facing: how to negotiate visibility for your products in supermarkets
Facing: how to negotiate visibility for your products in supermarkets
Margot Bonhomme
November 1, 2023 - 5 min reading
How to animate your distribution network
How to animate your distribution network
How to animate your distribution network
Arthur D'Achon
October 30, 2023 - 6 min reading
The complete guide to retail merchandising
The complete guide to retail merchandising
The complete guide to retail merchandising
Alexis Lecomte
October 2, 2023 - 15 min reading
How to improve customer experience in 7 steps
How to improve customer experience in 7 steps
How to improve customer experience in 7 steps
Alexis Lecomte
June 16, 2020 - 4 min reading
Updated January 11, 2024
Brands in supermarkets: customer loyalty strategies
Brands in supermarkets: customer loyalty strategies
Brands in supermarkets: customer loyalty strategies
Margot Bonhomme
April 24, 2024 - 6 min reading
Shelf headers: 6 steps to convincing your distributors
Shelf headers: 6 steps to convincing your distributors
Shelf headers: 6 steps to convincing your distributors
Alexis Lecomte
April 4, 2024 - 4 minutes reading
Assortment giganticness: definition and challenges
Assortment giganticness: definition and challenges
Assortment giganticness: definition and challenges
Margot Bonhomme
April 2, 2024 - 4 minutes reading
Understanding distributor panels
Understanding distributor panels
Understanding distributor panels
Margot Bonhomme
March 25, 2024 - 10 min reading
Shop in shop : les bonnes pratiques pour votre marque
Shop in shop : les bonnes pratiques pour votre marque
Shop in shop : les bonnes pratiques pour votre marque
Artur d'Achon
February 13, 2024 - 4 min reading
How to optimize product assortments in supermarkets?
How to optimize product assortments in supermarkets?
How to optimize product assortments in supermarkets?
Margot Bonhomme
December 12, 2023 - 8 min reading
Category management: master the basics in 5 minutes
Category management: master the basics in 5 minutes
Category management: master the basics in 5 minutes
Alexis Lecomte
December 15, 2023
Assortment strategy: how to define your brand's offer in supermarkets
Assortment strategy: how to define your brand's offer in supermarkets
Assortment strategy: how to define your brand's offer in supermarkets
Margot Bonhomme
December 7, 2023 - 13 min reading
Catchment areas: challenges for distributed brands
Catchment areas: challenges for distributed brands
Catchment areas: challenges for distributed brands
Margot Bonhomme
October 27, 2023 - 7 min reading
Omnicanal : stratégies marketing et retail à l’heure du digital
Omnicanal : stratégies marketing et retail à l’heure du digital
Omnicanal : stratégies marketing et retail à l’heure du digital
Alexis Lecomte
11 mars 2025 - 6 min de lecture
Les différents types de merchandising
Les différents types de merchandising
Les différents types de merchandising
Alexis Lecomte
28 Janvier 2025 - 10 min de lecture
How can you use commercial feedback to adapt your social media content?
How can you use commercial feedback to adapt your social media content?
How can you use commercial feedback to adapt your social media content?
Margot Bonhomme
November 27, 2024 - 10 min reading
Marketing activation: the keys to engaging your customers and building loyalty
Marketing activation: the keys to engaging your customers and building loyalty
Marketing activation: the keys to engaging your customers and building loyalty
Corentin Malissin
May 23, 2024 - 5 min reading
How to position yourself against private labels
How to position yourself against private labels
How to position yourself against private labels
Margot Bonhomme
March 12, 2024 - 4 min reading
Mis à jour le 18 février 2025
Kakemono: is it still a good investment for your brand in supermarkets?
Kakemono: is it still a good investment for your brand in supermarkets?
Kakemono: is it still a good investment for your brand in supermarkets?
Corentin Malissin
March 7, 2024 - 4 min reading
Price elasticity: how your brand can exploit it in supermarkets
Price elasticity: how your brand can exploit it in supermarkets
Price elasticity: how your brand can exploit it in supermarkets
Arthur D'achon
January 10, 2024 - 7 min reading
Marketing mix in supermarkets: a mini guide for brands
Marketing mix in supermarkets: a mini guide for brands
Marketing mix in supermarkets: a mini guide for brands
Corentin Malissin
January 24, 2024 - 8 min reading
Pricing policy: challenges for brands present in supermarkets
Pricing policy: challenges for brands present in supermarkets
Pricing policy: challenges for brands present in supermarkets
Alexis Lecomte
December 28, 2023 - 5 min reading
Price-volume effect: analyze your brand's sales trends in supermarkets
Price-volume effect: analyze your brand's sales trends in supermarkets
Price-volume effect: analyze your brand's sales trends in supermarkets
Corentin Malissin
December 26, 2023
Mis à jour le 28 janvier 2025
Flagship products in supermarkets: challenges and strategies
Flagship products in supermarkets: challenges and strategies
Flagship products in supermarkets: challenges and strategies
Arthur d'Achon
December 11, 2023 - 6 min reading
How to get your distributors to lower their margins
How to get your distributors to lower their margins
How to get your distributors to lower their margins
Alexis Lecomte
November 5, 2023 - 8 min reading
The challenges of multi-channel strategy for retail brands
The challenges of multi-channel strategy for retail brands
The challenges of multi-channel strategy for retail brands
Margot Bonhomme
October 26, 2023
All
Sales methods
Sales organization
Performance measurement and analysis
La méthode CROC : théorie et pratique pour réussir vos appels
La méthode CROC : théorie et pratique pour réussir vos appels
La méthode CROC : théorie et pratique pour réussir vos appels
Arthur d'Achon
14 Janvier 2025 - 5 min de lecture
How can you use commercial feedback to adapt your social media content?
How can you use commercial feedback to adapt your social media content?
How can you use commercial feedback to adapt your social media content?
Margot Bonhomme
November 27, 2024 - 10 min reading
BtoB phoning: 20 techniques to outperform your targets
BtoB phoning: 20 techniques to outperform your targets
BtoB phoning: 20 techniques to outperform your targets
Erwan Levacher
November 5, 2024, 10 min reading
QQOQCCP method: improve your sales and marketing processes
QQOQCCP method: improve your sales and marketing processes
QQOQCCP method: improve your sales and marketing processes
Margot Bonhomme
October 12, 2024, 7 min reading
PoS marketing: boost your POS results
PoS marketing: boost your POS results
PoS marketing: boost your POS results
Artur d'Achon
November 19, 2024 - 4 min reading
Shelf space: boosting your brand's in-store visibility
Shelf space: boosting your brand's in-store visibility
Shelf space: boosting your brand's in-store visibility
Alexis Lecomte
October 7, 2024 - 5 min reading
Mis à jour le 29 janvier 2025
Retail execution: definitions and keys to success
Retail execution: definitions and keys to success
Retail execution: definitions and keys to success
Margot Bonhomme
October 1, 2024 - 4 min reading
BtoB telephone prospecting: the keys to successful deployment
BtoB telephone prospecting: the keys to successful deployment
BtoB telephone prospecting: the keys to successful deployment
Margot Bonhomme
September 20, 2024 - 8 min reading
BATNA: the fallback solution for successful negotiations
BATNA: the fallback solution for successful negotiations
BATNA: the fallback solution for successful negotiations
Margot Bonhomme
September 11, 2024 - 6 minutes reading
Selling in the on-trade: 8 techniques your brand needs to master
Selling in the on-trade: 8 techniques your brand needs to master
Selling in the on-trade: 8 techniques your brand needs to master
Arthur d'Achon
August 21, 2024, 5 min reading
Is the DISC method really a good sales tool?
Is the DISC method really a good sales tool?
Is the DISC method really a good sales tool?
Corentin Malissin
August 9, 2024 - 4 min reading
The qualities of a good area manager
The qualities of a good area manager
The qualities of a good area manager
Margot Bonhomme
June 27, 2024 - 4 min reading
Simple sales dashboard: best practices
Simple sales dashboard: best practices
Simple sales dashboard: best practices
Margot Bonhomme
June 18, 2024 - 6 min reading
Sales reporting: methods and tips
Sales reporting: methods and tips
Sales reporting: methods and tips
Margot Bonhomme
June 11, 2024 - 5 min reading
Commercial sectorization for your supermarket brand: 10 key techniques
Commercial sectorization for your supermarket brand: 10 key techniques
Commercial sectorization for your supermarket brand: 10 key techniques
Arthur d'Achon
April 17, 2024 - 10 min reading
Sales index: improve your retail performance
Sales index: improve your retail performance
Sales index: improve your retail performance
Margot Bonhomme
April 10, 2024 - 7 min reading
Shelf headers: 6 steps to convincing your distributors
Shelf headers: 6 steps to convincing your distributors
Shelf headers: 6 steps to convincing your distributors
Alexis Lecomte
April 4, 2024 - 4 minutes reading
Segmenting your points of sale: a guide to retail brands
Segmenting your points of sale: a guide to retail brands
Segmenting your points of sale: a guide to retail brands
Arthur d'Achon
March 21, 2024 - 6 min reading
Motivate your area managers: 8 managerial techniques that work
Motivate your area managers: 8 managerial techniques that work
Motivate your area managers: 8 managerial techniques that work
Margot Bonhomme
March 21, 2024 - 3 min reading
5 key KPIs to excel in the retail sector
5 key KPIs to excel in the retail sector
5 key KPIs to excel in the retail sector
Margot Bonhomme
26 février 2024 - 6 min de lecture
Mis à jour le 29 janvier 2025
Sales agencies in supermarkets: how to increase your profitability
Sales agencies in supermarkets: how to increase your profitability
Sales agencies in supermarkets: how to increase your profitability
Margot Bonhomme
February 20, 2024 - 6 min reading
Substitute sales force in supermarkets: benefits and winning recipes for brands
Substitute sales force in supermarkets: benefits and winning recipes for brands
Substitute sales force in supermarkets: benefits and winning recipes for brands
Alexis Lecomte
February 6, 2024 - 10 min reading
Accelerate the listing of your products following central agreements
Accelerate the listing of your products following central agreements
Accelerate the listing of your products following central agreements
Margot Bonhomme
January 17, 2024 - 5 min reading
Price elasticity: how your brand can exploit it in supermarkets
Price elasticity: how your brand can exploit it in supermarkets
Price elasticity: how your brand can exploit it in supermarkets
Arthur D'achon
January 10, 2024 - 7 min reading
DNV business challenges and how to meet them
DNV business challenges and how to meet them
DNV business challenges and how to meet them
Margot Bonhomme
December 20, 2023 - 10 min reading
How to monitor sales performance in the retail sector?
How to monitor sales performance in the retail sector?
How to monitor sales performance in the retail sector?
Margot Bonhomme
December 17, 2023 - 7 min reading
Price-volume effect: analyze your brand's sales trends in supermarkets
Price-volume effect: analyze your brand's sales trends in supermarkets
Price-volume effect: analyze your brand's sales trends in supermarkets
Corentin Malissin
December 26, 2023
Mis à jour le 28 janvier 2025
Digital retention in supermarkets: calculation, analysis and challenges
Digital retention in supermarkets: calculation, analysis and challenges
Digital retention in supermarkets: calculation, analysis and challenges
Margot Bonhomme
December 13, 2023 - 6 min reading
How to help your sales force plan their sales rounds effectively
How to help your sales force plan their sales rounds effectively
How to help your sales force plan their sales rounds effectively
Alexis Lecomte
November 23, 2023 - 9 min reading
Digital distribution and value distribution: 5 minutes to understand everything
Digital distribution and value distribution: 5 minutes to understand everything
Digital distribution and value distribution: 5 minutes to understand everything
Alexis Lecomte
November 13, 2023 - 5 min reading
Supermarket checkouts: how your brand can obtain and analyze them
Supermarket checkouts: how your brand can obtain and analyze them
Supermarket checkouts: how your brand can obtain and analyze them
Arthur D'Achon
November 9, 2023 - 7 min reading
Sales: 11 reasons why you should do without Excel
Sales: 11 reasons why you should do without Excel
Sales: 11 reasons why you should do without Excel
Alexis Lecomte
October 9, 2023 - 8 min reading
Discovery plan: key techniques for turning prospects into customers
Discovery plan: key techniques for turning prospects into customers
Discovery plan: key techniques for turning prospects into customers
Corentin Malissin
September 22, 2022 - 7 min reading
Updated November 27, 2023
How to optimize your sales route plans
How to optimize your sales route plans
How to optimize your sales route plans
Alexis Lecomte
September 1, 2022 - 4 min reading
Updated November 30, 2023
How to set goals - The SMART method
How to set goals - The SMART method
How to set goals - The SMART method
Arthur d'Achon
March 10, 2022 - 5 min reading
Updated January 09, 2024
Optimize your sales performance with the OKR method
Optimize your sales performance with the OKR method
Optimize your sales performance with the OKR method
Alexis Lecomte
8 March 2022 - 5 min reading
Updated November 24, 2023
How to build a sales argument - The SIMAC method
How to build a sales argument - The SIMAC method
How to build a sales argument - The SIMAC method
Corentin Malissin
5 March 2022 - 5 min reading
Updated December 7, 2023
How to respond to objections - The ADERA method
How to respond to objections - The ADERA method
How to respond to objections - The ADERA method
Arthur d'Achon
March 1, 2022 - 4 min reading
Updated December 7, 2023
Measures your field sales operations teams should follow
Measures your field sales operations teams should follow
Measures your field sales operations teams should follow
Alexis Lecomte
31 January 2022 - 4 min reading
Updated April 25, 2024
A successful competitive analysis at the point of sale
A successful competitive analysis at the point of sale
A successful competitive analysis at the point of sale
Corentin Malissin
11 January 2022 - 6 min reading
Updated July 25, 2024
Pitfalls to avoid if you want to excel as a sales representative
Pitfalls to avoid if you want to excel as a sales representative
Pitfalls to avoid if you want to excel as a sales representative
Alexis Lecomte
December 15, 2021 - 4 min reading
Updated October 16, 2024
5 tips to improve your sales time management
5 tips to improve your sales time management
5 tips to improve your sales time management
Alexis Lecomte
14 January 2022 - 4 min reading
Updated March 14, 2024
6 tips for a successful sales strategy
6 tips for a successful sales strategy
6 tips for a successful sales strategy
Corentin Malissin
31 December 2021 - 4 min reading
Updated May 28, 2024
Sales data to the rescue of field sales staff
Sales data to the rescue of field sales staff
Sales data to the rescue of field sales staff
Arthur d'Achon
December 8, 2021 - 5 min reading
Updated April 25, 2024
6 reasons to use smartphones to accelerate business development
6 reasons to use smartphones to accelerate business development
6 reasons to use smartphones to accelerate business development
Arthur d'Achon
September 3, 2020 - 2 min of reading
Updated February 29, 2024
The future of field sales
The future of field sales
The future of field sales
Arthur d'Achon
September 23, 2020 - 5 min reading
Updated April 26, 2024
Time management: how to improve sales performance
Time management: how to improve sales performance
Time management: how to improve sales performance
Arthur d'Achon
22 June 2020 - 5 min reading
Updated January 29, 2024
The 7 key sales performance indicators
The 7 key sales performance indicators
The 7 key sales performance indicators
Alexis Lecomte
April 10, 2020 - 6 min reading
Updated January 23, 2024
La méthode CROC : théorie et pratique pour réussir vos appels
La méthode CROC : théorie et pratique pour réussir vos appels
La méthode CROC : théorie et pratique pour réussir vos appels
Arthur d'Achon
14 Janvier 2025 - 5 min de lecture
BtoB phoning: 20 techniques to outperform your targets
BtoB phoning: 20 techniques to outperform your targets
BtoB phoning: 20 techniques to outperform your targets
Erwan Levacher
November 5, 2024, 10 min reading
QQOQCCP method: improve your sales and marketing processes
QQOQCCP method: improve your sales and marketing processes
QQOQCCP method: improve your sales and marketing processes
Margot Bonhomme
October 12, 2024, 7 min reading
BtoB telephone prospecting: the keys to successful deployment
BtoB telephone prospecting: the keys to successful deployment
BtoB telephone prospecting: the keys to successful deployment
Margot Bonhomme
September 20, 2024 - 8 min reading
BATNA: the fallback solution for successful negotiations
BATNA: the fallback solution for successful negotiations
BATNA: the fallback solution for successful negotiations
Margot Bonhomme
September 11, 2024 - 6 minutes reading
Is the DISC method really a good sales tool?
Is the DISC method really a good sales tool?
Is the DISC method really a good sales tool?
Corentin Malissin
August 9, 2024 - 4 min reading
How to set goals - The SMART method
How to set goals - The SMART method
How to set goals - The SMART method
Arthur d'Achon
March 10, 2022 - 5 min reading
Updated January 09, 2024
Optimize your sales performance with the OKR method
Optimize your sales performance with the OKR method
Optimize your sales performance with the OKR method
Alexis Lecomte
8 March 2022 - 5 min reading
Updated November 24, 2023
How to build a sales argument - The SIMAC method
How to build a sales argument - The SIMAC method
How to build a sales argument - The SIMAC method
Corentin Malissin
5 March 2022 - 5 min reading
Updated December 7, 2023
How to respond to objections - The ADERA method
How to respond to objections - The ADERA method
How to respond to objections - The ADERA method
Arthur d'Achon
March 1, 2022 - 4 min reading
Updated December 7, 2023
How can you use commercial feedback to adapt your social media content?
How can you use commercial feedback to adapt your social media content?
How can you use commercial feedback to adapt your social media content?
Margot Bonhomme
November 27, 2024 - 10 min reading
The qualities of a good area manager
The qualities of a good area manager
The qualities of a good area manager
Margot Bonhomme
June 27, 2024 - 4 min reading
Commercial sectorization for your supermarket brand: 10 key techniques
Commercial sectorization for your supermarket brand: 10 key techniques
Commercial sectorization for your supermarket brand: 10 key techniques
Arthur d'Achon
April 17, 2024 - 10 min reading
Segmenting your points of sale: a guide to retail brands
Segmenting your points of sale: a guide to retail brands
Segmenting your points of sale: a guide to retail brands
Arthur d'Achon
March 21, 2024 - 6 min reading
Motivate your area managers: 8 managerial techniques that work
Motivate your area managers: 8 managerial techniques that work
Motivate your area managers: 8 managerial techniques that work
Margot Bonhomme
March 21, 2024 - 3 min reading
Substitute sales force in supermarkets: benefits and winning recipes for brands
Substitute sales force in supermarkets: benefits and winning recipes for brands
Substitute sales force in supermarkets: benefits and winning recipes for brands
Alexis Lecomte
February 6, 2024 - 10 min reading
How to help your sales force plan their sales rounds effectively
How to help your sales force plan their sales rounds effectively
How to help your sales force plan their sales rounds effectively
Alexis Lecomte
November 23, 2023 - 9 min reading
Discovery plan: key techniques for turning prospects into customers
Discovery plan: key techniques for turning prospects into customers
Discovery plan: key techniques for turning prospects into customers
Corentin Malissin
September 22, 2022 - 7 min reading
Updated November 27, 2023
How to optimize your sales route plans
How to optimize your sales route plans
How to optimize your sales route plans
Alexis Lecomte
September 1, 2022 - 4 min reading
Updated November 30, 2023
5 tips to improve your sales time management
5 tips to improve your sales time management
5 tips to improve your sales time management
Alexis Lecomte
14 January 2022 - 4 min reading
Updated March 14, 2024
6 tips for a successful sales strategy
6 tips for a successful sales strategy
6 tips for a successful sales strategy
Corentin Malissin
31 December 2021 - 4 min reading
Updated May 28, 2024
6 reasons to use smartphones to accelerate business development
6 reasons to use smartphones to accelerate business development
6 reasons to use smartphones to accelerate business development
Arthur d'Achon
September 3, 2020 - 2 min of reading
Updated February 29, 2024
Time management: how to improve sales performance
Time management: how to improve sales performance
Time management: how to improve sales performance
Arthur d'Achon
22 June 2020 - 5 min reading
Updated January 29, 2024
Shelf space: boosting your brand's in-store visibility
Shelf space: boosting your brand's in-store visibility
Shelf space: boosting your brand's in-store visibility
Alexis Lecomte
October 7, 2024 - 5 min reading
Mis à jour le 29 janvier 2025
Simple sales dashboard: best practices
Simple sales dashboard: best practices
Simple sales dashboard: best practices
Margot Bonhomme
June 18, 2024 - 6 min reading
Sales reporting: methods and tips
Sales reporting: methods and tips
Sales reporting: methods and tips
Margot Bonhomme
June 11, 2024 - 5 min reading
Sales index: improve your retail performance
Sales index: improve your retail performance
Sales index: improve your retail performance
Margot Bonhomme
April 10, 2024 - 7 min reading
5 key KPIs to excel in the retail sector
5 key KPIs to excel in the retail sector
5 key KPIs to excel in the retail sector
Margot Bonhomme
26 février 2024 - 6 min de lecture
Mis à jour le 29 janvier 2025
Price elasticity: how your brand can exploit it in supermarkets
Price elasticity: how your brand can exploit it in supermarkets
Price elasticity: how your brand can exploit it in supermarkets
Arthur D'achon
January 10, 2024 - 7 min reading
How to monitor sales performance in the retail sector?
How to monitor sales performance in the retail sector?
How to monitor sales performance in the retail sector?
Margot Bonhomme
December 17, 2023 - 7 min reading
Price-volume effect: analyze your brand's sales trends in supermarkets
Price-volume effect: analyze your brand's sales trends in supermarkets
Price-volume effect: analyze your brand's sales trends in supermarkets
Corentin Malissin
December 26, 2023
Mis à jour le 28 janvier 2025
Digital retention in supermarkets: calculation, analysis and challenges
Digital retention in supermarkets: calculation, analysis and challenges
Digital retention in supermarkets: calculation, analysis and challenges
Margot Bonhomme
December 13, 2023 - 6 min reading
Digital distribution and value distribution: 5 minutes to understand everything
Digital distribution and value distribution: 5 minutes to understand everything
Digital distribution and value distribution: 5 minutes to understand everything
Alexis Lecomte
November 13, 2023 - 5 min reading
Supermarket checkouts: how your brand can obtain and analyze them
Supermarket checkouts: how your brand can obtain and analyze them
Supermarket checkouts: how your brand can obtain and analyze them
Arthur D'Achon
November 9, 2023 - 7 min reading
Measures your field sales operations teams should follow
Measures your field sales operations teams should follow
Measures your field sales operations teams should follow
Alexis Lecomte
31 January 2022 - 4 min reading
Updated April 25, 2024
A successful competitive analysis at the point of sale
A successful competitive analysis at the point of sale
A successful competitive analysis at the point of sale
Corentin Malissin
11 January 2022 - 6 min reading
Updated July 25, 2024
Sales data to the rescue of field sales staff
Sales data to the rescue of field sales staff
Sales data to the rescue of field sales staff
Arthur d'Achon
December 8, 2021 - 5 min reading
Updated April 25, 2024
The 7 key sales performance indicators
The 7 key sales performance indicators
The 7 key sales performance indicators
Alexis Lecomte
April 10, 2020 - 6 min reading
Updated January 23, 2024
All
CRM
SFA
Applications and mobility
CRM specifications: complete method and best practices
CRM specifications: complete method and best practices
CRM specifications: complete method and best practices
Corentin Malissin
October 22, 2024 - 7 min reading
CRM database: a guide to understanding it all
CRM database: a guide to understanding it all
CRM database: a guide to understanding it all
Arthur d'Achon
September 25, 2024 - 10 min reading
French CRM: everything you need to know
French CRM: everything you need to know
French CRM: everything you need to know
Corentin Malissin
September 16, 2024 - 5 min reading
ERP and CRM: what's the difference?
ERP and CRM: what's the difference?
ERP and CRM: what's the difference?
Margot Bonhomme
August 14, 2024 - 5 min reading
SaaS CRM: making the right choice
SaaS CRM: making the right choice
SaaS CRM: making the right choice
Margot Bonhomme
August 5, 2024 - 6 min reading
Implementing your new CRM successfully
Implementing your new CRM successfully
Implementing your new CRM successfully
Arthur d'Achon
July 4, 2024, 4 min reading
CRM manager: definition, missions and job description
CRM manager: definition, missions and job description
CRM manager: definition, missions and job description
Margot Bonhomme
July 2, 2024 - 5 min reading
Choosing your CRM: integrations become a central criterion
Choosing your CRM: integrations become a central criterion
Choosing your CRM: integrations become a central criterion
Corentin Malissin
June 25, 2024 - 6 min reading
Simple sales dashboard: best practices
Simple sales dashboard: best practices
Simple sales dashboard: best practices
Margot Bonhomme
June 18, 2024 - 6 min reading
Mobile CRM: the main driver for sales software adoption
Mobile CRM: the main driver for sales software adoption
Mobile CRM: the main driver for sales software adoption
Arthur d'Achon
June 7, 2024 - 4 min reading
CRM project costs: 8 crucial points to master
CRM project costs: 8 crucial points to master
CRM project costs: 8 crucial points to master
Margot Bonhomme
May 16, 2024 - 8 min reading
Business CRM: definition and selection criteria
Business CRM: definition and selection criteria
Business CRM: definition and selection criteria
Alexis Lecomte
May 7, 2024 - 5 min reading
La checklist pour choisir son CRM/SFA en 2025
La checklist pour choisir son CRM/SFA en 2025
La checklist pour choisir son CRM/SFA en 2025
Margot Bonhomme
5 janvier 2024 - 6 min de lecture
Mis à jour le 16 janvier 2025
Sales: 11 reasons why you should do without Excel
Sales: 11 reasons why you should do without Excel
Sales: 11 reasons why you should do without Excel
Alexis Lecomte
October 9, 2023 - 8 min reading
CRM adoption: why aren't your sales reps using it?
CRM adoption: why aren't your sales reps using it?
CRM adoption: why aren't your sales reps using it?
Alexis Lecomte
9 February 2022 - 4 min reading
Updated May 29, 2024
Mobile CRM: why it's the future of sales
Mobile CRM: why it's the future of sales
Mobile CRM: why it's the future of sales
Corentin Malissin
January 17, 2022 - 4 min reading
Updated December 11, 2023
Setting up a CRM: how to take the plunge with confidence
Setting up a CRM: how to take the plunge with confidence
Setting up a CRM: how to take the plunge with confidence
Arthur d'Achon
February 16, 2022 - 7 min reading
Updated December 11, 2023
Why adopt SFA software?
Why adopt SFA software?
Why adopt SFA software?
Corentin Malissin
24 December 2021 - 6 min reading
Updated December 5, 2023
Must-have mobile applications for field sales
Must-have mobile applications for field sales
Must-have mobile applications for field sales
Arthur d'Achon
6 January 2022 - 3 min reading
Updated November 6, 2023
6 reasons to use smartphones to accelerate business development
6 reasons to use smartphones to accelerate business development
6 reasons to use smartphones to accelerate business development
Arthur d'Achon
September 3, 2020 - 2 min of reading
Updated February 29, 2024
Why invest in a CRM
Why invest in a CRM
Why invest in a CRM
Alexis Lecomte
April 23, 2020 - 6 min reading
Updated November 16, 2023
CRM specifications: complete method and best practices
CRM specifications: complete method and best practices
CRM specifications: complete method and best practices
Corentin Malissin
October 22, 2024 - 7 min reading
CRM database: a guide to understanding it all
CRM database: a guide to understanding it all
CRM database: a guide to understanding it all
Arthur d'Achon
September 25, 2024 - 10 min reading
French CRM: everything you need to know
French CRM: everything you need to know
French CRM: everything you need to know
Corentin Malissin
September 16, 2024 - 5 min reading
ERP and CRM: what's the difference?
ERP and CRM: what's the difference?
ERP and CRM: what's the difference?
Margot Bonhomme
August 14, 2024 - 5 min reading
SaaS CRM: making the right choice
SaaS CRM: making the right choice
SaaS CRM: making the right choice
Margot Bonhomme
August 5, 2024 - 6 min reading
Implementing your new CRM successfully
Implementing your new CRM successfully
Implementing your new CRM successfully
Arthur d'Achon
July 4, 2024, 4 min reading
CRM manager: definition, missions and job description
CRM manager: definition, missions and job description
CRM manager: definition, missions and job description
Margot Bonhomme
July 2, 2024 - 5 min reading
Choosing your CRM: integrations become a central criterion
Choosing your CRM: integrations become a central criterion
Choosing your CRM: integrations become a central criterion
Corentin Malissin
June 25, 2024 - 6 min reading
Simple sales dashboard: best practices
Simple sales dashboard: best practices
Simple sales dashboard: best practices
Margot Bonhomme
June 18, 2024 - 6 min reading
Mobile CRM: the main driver for sales software adoption
Mobile CRM: the main driver for sales software adoption
Mobile CRM: the main driver for sales software adoption
Arthur d'Achon
June 7, 2024 - 4 min reading
CRM project costs: 8 crucial points to master
CRM project costs: 8 crucial points to master
CRM project costs: 8 crucial points to master
Margot Bonhomme
May 16, 2024 - 8 min reading
Business CRM: definition and selection criteria
Business CRM: definition and selection criteria
Business CRM: definition and selection criteria
Alexis Lecomte
May 7, 2024 - 5 min reading
La checklist pour choisir son CRM/SFA en 2025
La checklist pour choisir son CRM/SFA en 2025
La checklist pour choisir son CRM/SFA en 2025
Margot Bonhomme
5 janvier 2024 - 6 min de lecture
Mis à jour le 16 janvier 2025
Sales: 11 reasons why you should do without Excel
Sales: 11 reasons why you should do without Excel
Sales: 11 reasons why you should do without Excel
Alexis Lecomte
October 9, 2023 - 8 min reading
CRM adoption: why aren't your sales reps using it?
CRM adoption: why aren't your sales reps using it?
CRM adoption: why aren't your sales reps using it?
Alexis Lecomte
9 February 2022 - 4 min reading
Updated May 29, 2024
Mobile CRM: why it's the future of sales
Mobile CRM: why it's the future of sales
Mobile CRM: why it's the future of sales
Corentin Malissin
January 17, 2022 - 4 min reading
Updated December 11, 2023
Setting up a CRM: how to take the plunge with confidence
Setting up a CRM: how to take the plunge with confidence
Setting up a CRM: how to take the plunge with confidence
Arthur d'Achon
February 16, 2022 - 7 min reading
Updated December 11, 2023
Why invest in a CRM
Why invest in a CRM
Why invest in a CRM
Alexis Lecomte
April 23, 2020 - 6 min reading
Updated November 16, 2023
La checklist pour choisir son CRM/SFA en 2025
La checklist pour choisir son CRM/SFA en 2025
La checklist pour choisir son CRM/SFA en 2025
Margot Bonhomme
5 janvier 2024 - 6 min de lecture
Mis à jour le 16 janvier 2025
Why adopt SFA software?
Why adopt SFA software?
Why adopt SFA software?
Corentin Malissin
24 December 2021 - 6 min reading
Updated December 5, 2023
Mobile CRM: the main driver for sales software adoption
Mobile CRM: the main driver for sales software adoption
Mobile CRM: the main driver for sales software adoption
Arthur d'Achon
June 7, 2024 - 4 min reading
Mobile CRM: why it's the future of sales
Mobile CRM: why it's the future of sales
Mobile CRM: why it's the future of sales
Corentin Malissin
January 17, 2022 - 4 min reading
Updated December 11, 2023
Must-have mobile applications for field sales
Must-have mobile applications for field sales
Must-have mobile applications for field sales
Arthur d'Achon
6 January 2022 - 3 min reading
Updated November 6, 2023
6 reasons to use smartphones to accelerate business development
6 reasons to use smartphones to accelerate business development
6 reasons to use smartphones to accelerate business development
Arthur d'Achon
September 3, 2020 - 2 min of reading
Updated February 29, 2024

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